Redesigning a new digital platform for a popular cause-driven coffee roaster and cafe operator
The Client
Equator Coffee
Engagement
Role
UX/UI Designer (Solo)
Background
I worked with digital agency Pattern to redesign the digital experience for Equator Coffee.
Their team had established a general look & feel for the homepage, which I rolled out to the rest of the site, including subscription onboarding, cafe landing pages, and the about us page.
The storytelling inherent in these pages plays a crucial role alongside the e-commerce templates we designed for them — our goal was to ensure Equator stands out in the industry as a true community partner with sustainable and socially-responsible business practices.
